Mrs Thing was perusing the local newspaper the other day, when out popped a copy of the NWT publication ‘Tern’. My first thought was ‘champion – I’ll read that and it saves me having to pick one up at Cley’ and the second thought was that it was a bloody good idea. Tern is published in a Newspaper type format and fits into the EDP like a glove in a snug bug. Obviously there are cost implications, but the EDP has a distribution of about 60,000 – so that’s a fair amount of fresh eyes on the worthy going-ons at the Norfolk Wildlife Trust.
Gold star to the marketing department.